The State of Complementary Medicines Industry in Australia

Growing but Challenged

Australia’s Supplement Brands Face a Different Set of Tests in the Second Year of COVID

Australia has long been known for its outstanding complementary medicine brands, but what the future holds, as the nation staggers through an extended lockdown, remains uncertain.

According to the peak industry body, Complementary Medicines Australia (CMA), the Australian complementary medicines (CM) market is worth almost $6 billion, with revenue growth steadying to 1.5% in 2020 and export revenues decreasing by 14%, amid challenges derived primarily from the global pandemic.

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