At 6AM, we are obsessed with delivering genuine commercial impact for our clients. When it comes to marketing, that means more than just being being loud.
While your paid channels are driving your share of voice, owned and earned media requires Effective Quality of Voice (EQOV) to have that commercial impact.
That means just the right combination of content, creativity, format, audience, owned and earned-media channel to engage customers and drive deep affinity with the brand and its purpose or a specific message.
Our PRecision methodology distills decades of experience in PR and earned media, ensuring cut-through, audience engagement and commercial results. Instead of just making noise, we help our clients make the right noise in the right places to have a precise impact. It’s PRecision.
For nearly two decades we have been partnering our clients on their growth journeys, navigating the birth of digital and social in addition to the evolution of modern PR, with great creative ideas that truly connect with audiences.
We’re obsessed with ideas that grow brands through communications that ignite culture. Our thinking is built upon a deep seated understanding of purpose that matters.
That’s why we rise early and move quickly from thought to action. We listen deeply, understand before we act.
We start with your commercial outcomes before we talk communication, creativity or culture. We’re driven, daily, to earn our seat at your table, one brief at a time.
And if there’s something keeping you up at night, it’s keeping us up at night too.
A customer compass
It’s an uncertain time for businesses and brands who are trying to find their place in the new world. It’s even harder to figure out where your customer is and where you future customer will come from: What are they thinking, what are they choosing, what are they paying attention to, where are they physically? We create certainty in the turbulence and can answer those questions.
Connections drive commerce
People can’t buy you if they don’t know you or cannot find you. Commercial impact starts with effective communication. We connect your business to agnostic media strategies that get your message to your audience.
Earned that earns
Budgets are tight and paid media is expensive. We have a long heritage in PR and deep experience in social. We create campaigns that drive earned media. Strategically relevant earned media that doesn’t just make you famous, but turns into a commercial opportunity.
Customers are core
Retaining existing customers and turning them into advocates should be at the core of any marketing strategy during challenging times, we get obsessed about your business, your customers and work it out from there.
Speed is critical
Speed to market was important in the old world; it’s now crucial. The social and economic environment is moving so quickly that what made sense last month, may be pointless now. We think pragmatically and operate efficiently to create ideas and campaigns that you can implement quickly and cost-effectively.
Having a healthy body and healthy mind is so important.
The CEO of 6AM and the author of Good + Well, Gillian Fish would like to share the first 3 chapters of this special book with You.