The 6AM Blog

6AM’s CEO, Gillian Fish and Digital Director, Joe Purves are thrilled to have been invited to present Digital Imperatives in the world of professional aesthetics at the Annual APAN (Aesthetic Practitioners Advisory Network Conference) in June 2020. Speaking with clinic owners, practice managers and brandholder suppliers in the professional aesthetic industry including cosmeceuticals, injectables, mineral […] Read More »

COVID-19 has already taught us about delayed consequences—a lesson brands will learn a second time as markets bounce back more robustly for some than for others. Ryan Sproull | May 22, 2020 In health and well-being, there have been multiple lessons from the pandemic and the resulting lockdowns. Hygiene has become front and centre for […] Read More »

We are thrilled to announce that 6AM Digital Director, Joe Purves & CEO Gillian Fish will co-host a webinar with Consumer Health Products Australia on Digital Imperatives. Discover the role of Behavioural Psychology in digital success and what Top 5 Digital Imperatives Joe recommends to drive engagement and ROI in this new reality of business. […] Read More »

Human-centric Digital Experiences for the New Reality.  As we unveil the 6AM Digital Imperatives White Paper developed by our Digital Director, Joe Purves, AMY’s “Digital Person of the Year”, we also share with you key pillars that have informed our thinking and response to this unexpected global crisis. It’s mid-May and the new economic reality […] Read More »

Storytelling is innate for humanity. Narratives help us to understand and interpret our lives and the world around us by connecting unrelated events, characters, or activities, enriching social communications, and enabling cultural diffusion. But what do these ideas mean for the post-COVID-19 consumers? Read More »