THE 6AM AGENCY WELCOMES REBECCA WU AS SENIOR BUSINESS DIRECTOR – HEALTHCARE

DIVYA KULKARNI JOINS AS BUSINESS MANAGER – HEALTHCARE, SOCIAL & DIGITAL – AUSTRALASIA

Sydney, September 4, 2023 — Leading Health, Wellbeing, Sustainability and Purpose Marketing and Public Relations firm, The 6AM Agency, today announced the appointment of Rebecca Wu as Senior Business Director. With deep expertise in consumer health brand marketing and communications across Australia and Asia, Rebecca has decades of experience in strategic planning, commercial thinking and brand marketing leadership, bringing a wealth of experience to the agency’s leadership team.

“Rebecca’s deep knowledge and proven expertise in market trends, consumer behaviour and smart marketing strategy across Australia, China and South East Asia, aligns seamlessly with The 6AM Agency’s commitment to delivering results-driven solutions for its clients with measurable ROI, across the region,” says Founder and CEO, Gillian Fish.

Prior to joining The 6AM Agency, Rebecca held key strategic brand management positions at renowned companies including Nestle, Danone, Vitaco, Access Corporate Group, iNova, Danone and Bubs, focussing on nutrition and healthcare marketing and business growth, where she spearheaded successful campaigns that garnered attention and recognition across the industry.

“Rebecca’s dedication to fostering strong client relationships and her passion for driving strong commercial outcomes make her an invaluable addition to the agency,” said Fish.

“Joining The 6AM Agency as the Senior Business Director presents a great opportunity to contribute my expertise to a team that is renowned for its deep passion and expertise in health and wellbeing, at a time when consumer and healthcare practitioner demand for products and services continues to accelerate, providing outstanding opportunities for brands across the region,” said Wu.

“I am excited to collaborate with this talented group of professionals, to help drive impactful campaigns that not only resonate with audiences but also deliver tangible commercial results for 6AM clients.”

Commenting on this strategic appointment, Peter Osborne, 6AM’s Senior Counsel Asia, said “Rebecca’s strategic insights and deep experience across FMCG in both Australia and Asia and deep experience in CBEC (Cross Border E Commerce) will further enhance the 6AM capabilities in delivering excellent commercial results for clients.”

“6AM has a unique positioning which combines marketing, communications coupled with business development services for brands in health, wellbeing, food and beverage. The agency’s extensive network of contacts built over twenty years enables it to deliver this unique service built upon decades-long trusted relationships, setting it apart from all other agencies,” Osborne said.

“With Rebecca on the 6AM leadership team, the agency is well-positioned to accelerate growth and provide unique services to industry with measurable commercial results for clients.”

This announcement follows closely on the appointment of Pharmaceutical-trained Divya Kulkarni, based in Bangkok, Thailand, who joins 6AM as HCP Business Manager with extensive experience in social and digital healthcare marketing. Kulkarni is highly regarded for her ability to drive social engagement in numbers that exceed one million.

The 6AM Agency works with clients across Australia, Asia and the United States within Health, Wellbeing, Sustainability and Purpose marketing and communications.