The 6AM Shift: Connecting with Customers NOW | 7 Apr 2021
Given the popularity of the function on TikTok, it’ll come as no surprise to see that Instagram is working to add a remix option into its Reels clone, which it’s now being tested by selected users in the app. That’s helped to make Reels a more interactive, inclusive tool, while also sparking the creativity of users without them having to come up with their own, original content.
Over the coming weeks, Instagram has announced an expansion of IGTV ads to the UK and Australia. The main impetus here is to encourage more creators to keep posting to IGTV. IGTV ads will initially appear when people click to watch IGTV videos from previews in their feed. The video ads will be built for mobile and up to 15 seconds long.
Social audio app Clubhouse has now promised a time frame of sorts for the launch of its anticipated Android version in the next couple of months. Clubhouse is also planning to make several changes, including tweaks to the app’s Activity feed, tools to give users more control over their push notifications, and the launch of more personalization features to tackle the barriers when it comes to opening up access to more users.
TikTok began rolling out a new ‘Playlists’ feature with selected creators, which enables users to group their TikTok clips into themed collections. The new option enables users to create dedicated collections of video clips, which the user can name as they wish (up to 15 characters), that are then displayed on their profile.
Given the rising popularity of Clubhouse and audio-based social interaction, and its capacity for connecting professionals around niche, industry discussions, LinkedIn is also developing its own audio rooms product to tap into the trend.
The best (but mostly worst) of today’s April Fool’s PR Pranks, by B&T.
Slik has launched a new campaign for Qantas Health Insurance featuring stop motion miniatures. With many campaigns typically taking the ‘happy families’ route, Qantas Health Insurance wanted to stand out by doing something different and unexpected for an insurance company. The selling points of health insurance can get a bit dry. So, SLIK created a fun, stop-motion world where tiny characters bring big benefits to life in a light-hearted and charming way.
Long Read by AdNews: Where will traditional media go to recover?