The 6AM Agency listed as Finalist in Sabre Awards Asia-Pacific 2021

We are honoured to share that The 6AM Agency, in partnership with Australia’s leading community pharmacy. Blooms The Chemist, have been listed in two categories for the Sabre Awards Health PR Asia-Pacific 2021:

Marketing Communications for Business-To-Business Marketing

Pharmacy 2030, Partners in Growth — Blooms The Chemist with The 6AM Agency

Sabre Awards Health PR – Consumer Health

Pharmacy 2030, Partners in Growth — Blooms The Chemist with The 6AM Agency

The SABRE Awards focus on engagement, credibility, and relationship building from the leading agencies across the globe. The 2021 SABRE Awards Asia-Pacific shortlist recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 68 industry leaders.

Winners are announced at the virtual SABRE Awards ceremony on September 15.

Congratulations to the team for the great work and achieving finalist status and importantly to our valued client, Blooms The Chemist, for such a rewarding partnership, during a time when health and wellbeing are front and centre of our lives both personally and professionally.

Get in touch with us today.

The challenge

With a vision to be Australia’s biggest and best community pharmacy group that provides exceptional ownership opportunities for the next generation of Pharmacists, ongoing recruitment is vital. As a result of the pandemic and a desire to find a different approach to its recruitment, Blooms The Chemist tasked The 6AM Agency to develop a comprehensive integrated communications program to both demonstrate its leadership position, and position the brand as an attractive business opportunity to drive recruitment of Pharmacists to join the Blooms The Chemist network as business partners. The campaign delivered was fully integrated including but not limited to the development of a thought leadership platform, microsite, content (written and video), PR, Social and a Webinar.

Blooms The Chemist is in a growth phase. The most difficult part of growing our brand is attracting the right people. The 6AM Agency took on the challenge, gained a comprehensive understanding of the problem, delivered a comprehensive strategy, and have demonstrated excellent results.” Pamela Bishop, Chief Marketing Officer, Blooms The Chemist