Marketing Communications in the time of Coronavirus and beyond
With special guest, Gillian Fish, Founder, 6AM Agency
Echoes of the GFC to the nth degree abound as we traverse the daily evolution of Covid-19 with high-impact messages pounding us daily. With a mandated lockdown weeks in, with a glimmer of lifting in the next 1-2 months, subject to success of self-isolation, the escalation of the economic (and emotional) impact will surely eclipse the tragedy of the mounting global deaths.
Health & Wellbeing and Pharmaceutical products and services are in demand overdrive, but audience was initially restricted, resulting in frustration and an escalation in anxiety. This coupled with the angst of a failing economy presented a new audience mindset never seen on such scale before.
The question is, how do we as brands ensure we are sensitive to current audience sentiments – fear, anxiety, frustration – with not only the physical challenges but also the sudden social change to self-isolation, coupled with the impending economic recession? How do brands traverse this initial ‘crisis’ phase, through the next few phases as we emerge out the tunnel and into the ‘new normal’ with relevance and connection with all stakeholders? What are the tools we should engage? What new approaches could we be considering for our business success? What are the pitfalls? Where do opportunities lie?
Understanding the three phases of this crisis
Audience trends influencing business needs
Creating Value in Communications in this time
9 Marketing & Communications Tactics to keep in view
Marrying Purpose and Profit at this time
For more information contact Consumer Health Products Australia
www.chpaustralia.com.au – David Low