The Australian Complementary Medicine industry is one of the most highly regarded in the world, setting gold standards for manufacturing standards, ingredient quality and efficacy.
Reports indicate that approximately 70% of Australians take supplements either practitioner-recommended or bought in pharmacy, grocery or online.
According to the peak industry body, Complementary Medicines Australia (CMA), the Australian complementary medicines (CM) market is worth almost $6 billion, with revenue growth steadying to 1.5% in 2020 and export revenues decreasing by 14%, amid challenges derived primarily from the global pandemic.
Healthy living remains a priority
for global consumers as it does in
Australia, and the definition of “being
healthy” continues to evolve.
The focus on preventive health has never been more prevalent as consumers seek strategies to help support optimal health during this time. An approach which integrates a healthy diet, lifestyle, exercise, nutrition and supplementation where indicated is designed to fight against some of the biggest issues our bodies are faced with – inflammation, immune dysfunction and oxidative stress, which may be caused by nutritional deficiences, overloads or other lifestyle influences which cause damage. The role of supplementation, when recommended by a healthcare practitioner, plays a key part in optimal health strategies.
6AM’s CEO Gillian Fish is honoured to have contributed an article to the global publication, Nutrition Business Journal on the state of the Australian Complementary Medicine Industry during a time of immense disruption, with a few pointers on where opportunity and challenges may lie.
Thank you for the opportunity. #informa #nutritionbusinessjournal #the6amagency
To read the article, download here Gill Fish_NBJ Global Issue Sept 2021_05102021