For Health & Wellbeing Brands navigating marketing during the COVID-19 pandemic, challenges abound.
The question is; how do brands navigate through these disrupted times and ensure they ride out the storm with communications that are relevant, timely and, crucially, sensitive to the current audience sentiment? Not only surviving the day-to-day crisis phase, but successfully traversing what is being called the ‘Twilight Zone’, surfacing in the ‘New Normal’ with the determination to use these learnings to empower their future success in business.
At the centre of all these challenges lies the Health and Wellbeing Industry, supporting the very essence of what we are trying to fix, or at the very least protect in this pandemic – body and mind.
The moment of leadership for the Health and Wellbeing sector has arrived, be it a Contract Manufacturer, Raw Materials Supplier, Vitamin or Mineral Supplement (Practitioner or OTC), Pharmacy Chain, Supermarket Retailer, Nutrition, Home Care, Personal Care, Organic Food or Other Brand – supporting the continued health and wellbeing of all Australians.
For a strategic insight into Health and Wellbeing Brand Marketing and Communications during the COVID-19 crisis and beyond, download this 14-page guide.
And if you would like to talk about driving communications through this time, The 6AM Agency team of Senior Creative & Communications Professionals – across Health and Wellbeing Strategy, Creative Content, Public Relations (PR), Digital, Social, and Crisis Communications – are here to help, 24/7. Please get in touch.