Burt’s Bees tapped 6AM to drive awareness and trial of its Limited Edition Chai Tea Lip Balm.
Leveraging the internet phenomenon of #miniatures, 6AM created the First Ever Miniature Lip Balm Sculpture Exhibit, partnering with distinguished Hong King miniaturist Maysum. Maysum crafted four miniature sculptures from the Chai Tea Lip Balm, inspired by Burt’s Bees commitment to all things natural and Australia’s unique landscape – the Sydney Opera House; a pot of honey; a bee and a cup of chai tea – which were then shared across social channels.
- Over 20 social posts
- 2 million media impressions