For immediate release

21 May 2020


More people than ever getting their affairs in order thanks to the COVID19 Pandemic

The Covid-19 pandemic has prompted more people to prepare their Will, said CEO and co-founder of online will-writing platform Safewill, Adam Labofsky, which saw a 300% rise in the number of visitors seeking out a Will.

However, ten million people or 52 per cent of Australians still do not have a Will

“Not having a Will in place when you pass places an enormous toll on your loved ones who are left to battle with a legal system to fight for your estate. By using the services of Safewill, people can fill out our template and have a legal Will produced in 20 minutes.  Helping to alleviate the burden for your loved ones at a time when they are grieving,” Mr Labofsky said.

Driven by the loss of a friend who died in her 30s, without a Will, Mr Lubofsky, wanted to create an online system that would encourage more Australians to have a Will in place.  He knew, for it to work, the online system had to be quick and straightforward to use.  Since launching, thousands of Australians have used the Safewill system to put their affairs in order.

Newsgrabs from Safewill CEO, Mr Adam Lubofsky:

  • “Women are writing Wills are twice the rate men are.”
  • “We’ve seen twice as many people under the age of 40 write Wills as over the age of 55.”
  • “Aussies love their pets with 80% of pet owners specifying guardians for their animals.  Many have left pet funds, ranging from $100 into the tens of thousands.”
  • “One-quarter of all our users specify funeral wishes. This can be anything from eulogists, what they want to be wearing, even to curating their own Spotify funeral playlist (our two most requested songs are Wonderful World by Louis Armstrong and Over the Rainbow by Harold Arnold).”
  • “The Covid19 pandemic provides a timely reminder for us all that we never know when our time might be up and so it’s really in everyone’s interest that we have an up to date Will.”

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About Safewill: Wills have traditionally been too expensive or complicated for most people. Only those who had the time and money to see an expensive lawyer could get a Will and protect their family. But Wills were meant for everyone. That is why we are on a mission to make Wills affordable and easy enough for everyone to safeguard their life’s work. Our modern approach to Wills means that you can start, complete, and update your bespoke Will anytime, anywhere. No lawyers’ fees, no hidden costs, no appointments. Just smart Wills for modern life.