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Burt’s Bees

Burt’s Bees Recycle On Us™ Partnership with Terracycle

For over thirty years, Burt’s Bees has been committed to protecting the beauty, wisdom and power of nature. 6AM was tasked with announcing the Burt’s Bees Recycle on UsTM program partnership with Terracycle, encouraging consumers to recycle their empty packaging nationwide.

6AM developed a creative content piece to inform about Terracycle and to guide consumers on the process of recycling their Burt’s Bees packaging. A mix of video footage, stills and animation was used to bring the story to life, seeded across earned and owned channels, both locally and internationally.