The 6AM Blog
October 7, 2020
The 6AM Shift: Connecting with Customers NOW | 7 Oct 2020
- Facebook extends Brand Collabs Manager tool to public groups. Brand Collabs Manager enables brands looking to promote their products and services to find and connect with creators. In the coming weeks brands will be able to connect with relevant audiences in spaces people trust and actively engage in, and group admins will also have an opportunity to earn money to support their work to manage engaged communities.
- Facebook announces new tools for Group Admins to help them manage their Groups more efficiently.
- Instagram has rolled up some much-needed updates to its TikTok competitor, Reels. This includes enabling longer videos of up to 30 secs (instead of 15 secs), extending the timer to 10 seconds when you’re recording, and the ability to trim and delete any clip while editing the video.
- Instagram are helping retailers get ahead this festive season with the release of The Season for Shops. It is a mini-site, which includes a range of guides, covering each aspect of the Instagram Shop set-up process such as tagging products in Instagram posts and Stories, creating collections for Instagram Shops, setting up shopping ads and creating Custom Audiences in Ads Manager.
- LinkedIn has revealed an upgrade to its messaging service that will allow members to carry out video calls on the site using Microsoft Teams, BlueJeans or Zoom, bringing millions more potential users to those platforms. Users will be able to switch their conversations from chat to face-to-face directly from LinkedIn messages.
- A survey finds online violence against women is escalating in Australia. The poll found that in Australia, 65% of 1,000 respondents had been exposed to a spectrum of online violence, compared with the global figure of 58%. Attacks are most common on Facebook, followed by Instagram and WhatsApp, according to the Plan International survey.
- An out-of-home campaign “melts away” to highlight the dangers of climate change. The campaign was run by the Cleo Foundation which is an American-based animal welfare group, consisting of three installations all made to melt in in five days under the hot Florida sun. As the sculptures melted away they revealed a message about the dangers of Florida’s rising temperatures.
- Friday 9 October is Odd Socks Day, an annual campaign designed to raise awareness and reduce the stigma of mental health issues. People are encouraged to take part on the day by putting on a pair of Odd Socks, show them off proudly and share photos on social media with #OSD2020 to demonstrate a unified community.
- A report found more than 800 million women are living in period poverty every day, posing health risks for people who menstruate across the globe. In some cases, people resort to using non-friendly alternatives like socks, newspapers and old rags because they can’t afford sanitary products. Some Australians are fundraising to raise awareness about the period poverty that impacts millions of people who menstruate.
