The 6AM Blog
August 5, 2020
The 6AM Shift: Connecting with Customers NOW | 5 Aug 2020
- Facebook partnered with ADMA on the Brand Circle: a series a roundtables with top CMOs to discuss the lessons learnt through 2020 that will shape brand marketing into the future. Download full report from ADMA.
- Microsoft said it is “moving quickly” on a deal with TikTok‘s Chinese parent company ByteDance to take over the company in US, Australia, New Zealand and Canada. The news comes as President Trump’s announced to ban TikTok in the US and he voiced his opposition to the deal.
- Pinterest wants to inspire more people to wear masks and make a statement with the launch of self-expression face masks in their latest campaign Make a Statement Mask challenge. The challenge enlists creators for help in making truly unique masks that help show off Pinners’ individuality and style.
- Tik Tok has announced that it’s taking new measures to give outsiders access to the algorithms it uses to sort and share users’ videos, and challenging competitors to do the same. The move comes as TikTok launches its Transparency and Accountability Centre for moderation and data practices, letting experts “observe our moderation policies in real-time.”
- Snapchat is taking aim at TikTok, announcing it will begin testing a new feature that lets Snapchat users set their Snaps to music, similar to TikTok’s app. Users will be able to add music either pre or post-capture from a “robust” catalog of music. One key difference is users will be able to listen to the full song in-app, rather than just a snippet of it on TikTok.
- Twitter has officially confirmed that it’s exploring the idea of a paid subscription model with a variety of features including the option to quickly undo tweets immediately after they’ve been sent and the ability to post longer and higher-resolution videos. Surveyed users are asked to select the most and least important of the suggested ideas.
- Bega Cheese Limited (Bega) have launched ‘Purple Hive Project’ in an effort to protect Australian bees. The Purple Hive Project is an AI enabled, solar-powered hive capable of detecting the Varroa Destructor (a type of Mite), a small yet devastating parasite that is decimating bee colonies around the world.
- Toxic positivity on social media and how to avoid it. Representations of motherhood on social media are some of the most detached from reality.
- The latest viral social media challenge – #ChallengeAccepted – sees women across the globe posting black and white photos of themselves and nominating other women to do the same. People believed the challenge was started to spread positivity during the pandemic and to encourage women to support other women. However, many Turkish women took to social media recently to clarify that the latest trend became popular in Turkey as a mark of protest against the growing atrocities against women in the country.
