The 6AM Blog
May 4, 2021
The 6AM Shift: Connecting with Customers NOW | 4 May 2021
- Facebook’s Clubhouse competitor called Live Audio Rooms will soon launch over the next few months. It’ll first roll out to a selected few as a test, but it will eventually make its way to Messenger. Users will be able to record their conversations and distribute them, and eventually, people can charge for access to these rooms through either a subscription or one-time fee.
- Facebook may be reconfiguring its News Feed algorithms. It announced it will be rolling out a series of News Feed ranking tests that will ask users to provide feedback about the posts they’re seeing, which will later be incorporated into Facebook’s News Feed ranking process. This will be done through a series of global tests, specifically to learn which content people find inspirational, what content they want to see less of (like politics), and what other topics they’re generally interested in, among other things.
- Instagram Reel ads are coming! The ads can be up to 30 seconds long, like Reels, and will look similar to Stories in that they’re vertical and full-screen. Unlike story ads though, people can comment on, like, view, save, share, and skip them in Reels.
- Instagram will begin a new explore a new option where users get to decide to turn off Like counts on their own posts, if they choose. Originally, the idea with hiding Like counts was about reducing the anxiety that surrounds posting content on the platform. The argument for keeping Likes for some was more prevalent among the influencer community, where creators used the metric in order to communicate their value to partners, like brands and advertisers.
- Twitter users on iOS can now add backgrounds to their Fleets (Twitter’s version of Stories).
- TikTok introduces Lead Generation ads to enable businesses to reach and drive customer acquisition with ease. Leads can then be downloaded manually or if integrated with a business’ CRM, leads can be immediately activated.
- Cetaphil’s Hype-Free Skincare launched a campaign that features a shocking confession from a fictitious skincare influencer – and secret Cetaphil lover – whose identity has been hidden for their own protection.
- Ethical Nutrients does it their way in a new campaign celebrating female empowerment. Shot in crisp black and white, it features several strong, confident women each paying homage to a different facet of resilience in womanhood.
- Jetstar has unveiled its ‘Limited Time Only’ sale alongside a series of stunning outdoor artworks created by local artists that celebrate the return of quarantine-free travel between Australia and New Zealand.
