The 6AM Blog
January 27, 2021
The 6AM Shift: Connecting with Customers NOW | 27 Jan 2021
- For the first time ever, Facebook has revealed the system behind the News Feed algorithm and how it works. Put simply, the system determines which posts show up in your News Feed, and in what order, by predicting what you’re most likely to be interested in or engage with. But under the hood, the machine learning (ML) ranking system that powers News Feed is incredibly complex, with many layers.
- Google and Facebook are fighting legislation that would force them to enter into negotiations with news media companies for payment for content. The move would mean the 19 million Australians who use Google every month would no longer be able to use Google Search, and 17 million Australians who log into Facebook every month would not be able to see or post any news articles on the social media site.
- TikTok is testing a new video Q&A feature that allows creators to more directly respond to their audience’s questions with either text or video answers. The feature works across both video and livestreams (TikTok LIVE).
- Instagram has announced the launch of a new ‘Professional Dashboard’, a management overview platform that provides basic performance insight, and access to relevant tools to help Instagram creators maximise and monetise their platform presence.
- YouTube launches a new feature that allows users to better discover content using hashtags — either by clicking on a hashtag on YouTube or by typing in a hashtag link directly. When you click on a hashtag on YouTube, you’ll be taken to a dedicated landing page that contains only videos that are using the hashtag.
- The Australian government’s $23.9 million public information campaign to encourage Australians to get a COVID-19 vaccine begins this week. The campaign will run across a variety of mediums, including television, radio, press, digital, social, mobile, search and out of home.
- As part of its recent launch of Mush-Boom, a consumer-facing advocacy brand aimed at driving mushroom consumption, Costa is calling for Australians to give young veggie-lovers a break by asking people to swap out one of their weekly meat dishes for a mushroom dish this year. The launch campaign also included partnering with social media influencers, PR, videos, recipe creation, in-store marketing, and social and web amplification.
