The 6AM Blog
July 26, 2020
The 6AM Shift: Connecting with Customers NOW | 26 July 2020
- TikTok introduces Gamified Branded Effects, giving brands another interactive way to drive participation and engagement on its platform. With over 20 customisable creative templates to choose from, brands can get users to use their facial expressions, body postures, or other movements to control and interact with branded gamified elements, in a sound-on experience.
- Facebook is testing a new design for Facebook Pages that comes without the “Page Like” count and “Like” button, but instead will only display the number of followers, and a follow button. Does this mean the end of the “Like” for Facebook Pages?
- Instagram is launching the rollout of Instagram Shop within Explore globally in the next few weeks. Instagram Shop will feature special curations from @shop – Instagram’s shopping channel – but will also introduce a range of collections and products from brands and creators, letting users shop from them.
- Users can now access free Headspace meditations directly on Snapchat. This is part of Snapchat’s Snap Minis rollout announced in June, which is a new way for developers to bring experiences inside the app.
- R U OK? DAY 2020 (on Thursday 10 September) is asking all Australians to learn what to say if someone in their life says they are not OK. This year will include resources including a free downloadable Guide to Supporting R U OK?Day , which are designed to help individuals, workplaces, schools and community groups plan for R U OK?Day.
- The United Nations Food and Agriculture Organisation says that COVID-19 could seriously impact the world’s food security as it affects both supply and demand. It appears the pandemic has made people turn to self-sufficiency and sustainability to compensate for supply shortages.
- In its ‘Digital 2020’ report, data showed that Australia’s digital and social behaviours are evolving rapidly, with 73% of Australians buying something online in the past month, finding news on social, or parents staying up to date on their kids’ health and education through app usage which is up 190%.
- This National Pain Week — running from 27 July to 2 August — aims to bust some of the myths and stigma surrounding chronic pain by exploring the ‘Faces of Pain’, which is the theme for this year’s event. People living with chronic pain are encouraged to share their experiences and ideas on social media using the hashtags #PAINWEEK2020, #nationalpainweek, #equalpartnersinhealthcare.
- Australians are posting photos of themselves at 10 years old on social media to support the #RaiseTheAge campaign – a push to keep kids as young as 10 out of Australian prisons, and raise the age of criminal responsibility to 14 years old.
