The 6AM Blog
February 25, 2021
The 6AM Shift: Connecting with Customers NOW | 25 Feb 2021
- Over the last week, Australians could no longer view or share links to news websites on Facebook. As a result, Australian news sites have seen a drop in traffic due to the news ban, with links shared on Facebook pages down 80%.
- However, following days of negotiations between the government and the social media company, Facebook will walk back its block on Australian users sharing news on its site after the government agreed to make amendments to the proposed media bargaining laws that would force major tech giants to pay news outlets for their content.
- In celebration of Mardi Gras 2021, Instagram has launched a ‘Rising Heroes’ campaign in partnership with Black Rainbow, Trans Pride Australia, ACON, Twenty10 and Minus18. The campaign includes a new Safe and Strong guide that spotlights the new generation of LGBTQ+ creators and introduces a suite of rainbow-hued features to the platform.
- Instagram’s newest guidance for creators makes one thing clear: the platform wants people to stop posting recycled TikToks to Reels. Today, Instagram says it’s making changes to its algorithm and how it recommends Reels to users. Along with that, it’s issuing new best practices on its @creators account to give Instagram users tips on how to make content that’s likely to be seen and promoted.
- LinkedIn this week introduced the rollout of Stories for Pages as well, offering companies the ability to create content in the Stories format. Pages can now also use the “swipe up” feature in their Stories to send people to any destination URL. This feature is now available to all Pages and Page admins.
- The Texan lawyer who became a global internet star after he couldn’t work out how to turn a filter off in a Zoom meeting and subsequently declared “I am not a cat” has extended his five-minutes of fame with an ad deal for Mike’s Hard Lemonade.
- Priceline pharmacy has released a major new health report as part of a new campaign to improve the health of the nation. Australia’s Health Report: when healthcare meets self-care’ forms part of an integrated campaign, including experiential, out-of-home, earned media, and social.
