The 6AM Shift: Connecting with Customers NOW | 24 Mar 2021
Facebook is bringing ads to shorter videos and Stories by expanding its monetisation options for video creators. Creators will now be able to include in-stream ads in videos that are as short as 1-min — previously, the minimum was 3-min. To participate, Facebook Pages must have 600,000 minutes of viewing time across all videos for the last 60 days and five or more active or Live videos.
Facebook has unveiled the first of a wave of virtual reality innovations that hopes will allow for effective “teleportation” by the end of the decade. One experimental project aims to track hand movements using nervous signals read by a wristwatch, with the hope of one day using that data to allow the wearer to manipulate virtual space.
Facebook is looking to introduce audio-only rooms to hook into the social audio trend. Expanding from its video Rooms feature that it added in May last year, which enables users to create private video chats that others can drop into, Facebook is planning to launch a new audio-only option. That would essentially facilitate the same use-case as Clubhouse, and Twitter’s Spaces, by providing a way for Facebook users to create public, audio meetings that anyone can drop into in real-time.
Clubhouse announces accelerator program for creators on its platform which will provide users with resources and help them monetise their shows. The accelerator will accept 20 creators, and Clubhouse is taking applications through March 31st.
Twitter is testing letting users watch YouTube videos in-feed. The test is currently live for select iOS users in Canada, Japan, Saudi Arabia, and the US. Until now you would have to click a link to open another screen in order to watch a YouTube video that was shared on Twitter.
Reckitt Benckiser (RB), together with Woolworths are announcing they will donate 50,000 Hygiene Packs to Meals on Wheels, a not-for-profit organisation that provides essential health and wellbeing services to vulnerable, older Australians. The new initiative will give them access to high quality disinfectant products for the home. The partnership is being supported by a new TVC that will air nationally and continue for the duration of the in-store activation (24 March – 4 May 2021).
Health professionals are becoming social media superstars: medical professionals building cult followings and raking in sponsorship deals on social media. As social media has become more widespread, doctors online are more normal and have an important role to play. Is this the antidote to medical misinformation – or risky business?