The 6AM Blog
September 23, 2020
The 6AM Shift: Connecting with Customers NOW | 23 Sep 2020
- TikTok has managed to avoid their US bans after it’s agreed to a deal (though yet to be finalised) where it’ll see Oracle become a ‘Trusted Tech Partner’, hosting all US user data. Further to this, both Oracle and Walmart would take part in a TikTok Global pre-IPO financing round – in which they can take up to a 20% cumulative stake in the new company.
- Facebook is killing its ‘<20% text in image’ rule for ads! Whilst the social media giant still encourages marketers to reduce the amount of text in images, as images with less than 20% text generally performs better, Facebook will no longer penalise ads with 20% or more text in images.
- Instagram announced that it will begin to add AI-powered automatic captions to videos on IGTV. Captions will be available in 16 languages to start. They will only be visible to users watching videos on mute and they can control how and when they see them in their account settings.
- As part of its effort to bring all of its apps into a unified interface, Facebook has announced a new app called Facebook Business Suite that allows small business owners to manage their Pages and Profiles on Facebook, Instagram, and Messenger. The app not only unifies customer messaging, notifications, and alerts in a single unified inbox, but also lets SMBs post content and create ads, or schedule them to both Facebook and Instagram.
- A giant Black Swan made from almost 10,000 plastic bottles has been revealed in Perth ahead of the launch of Containers for Change (CFC) in Western Australia to highlight container consumption in WA and the refund value these containers. To support the physical activation, AR Instagram filter of a black swan was developed, complete with quacking noises, for users to share across social platforms.
- Don Dizon, MD, is an innovator in oncology and an expert in social media. In a recent podcast, he discussed the importance of authenticity and how platforms like Tik Tok have helped him engage with patients.
- Opinion piece by SMH – From toilet paper hoarding to tap-and-go: What habits will we keep post-COVID? No one can assume everything will go back to “normal” after the pandemic subsides, but at the same time there’s no guarantee all the unusual ways we are behaving now will continue for more than the short term.
- Major players in Victoria’s hospitality industry launched a campaign to “unlock” the city. With restaurants, bars and cafes slated to reopen on October 26 at the earliest (and only for outdoor seating), they are urging the premier to reconsider Victoria’s road map out of lockdown, and are “painting the town pink” with banners, encouraging locals to take a snap in front of their favourite venues and share on social media, using the hashtag #ItsTime.
