The 6AM Shift: Connecting with Customers NOW | 2 Sep 2020
Facebook has created the Facebook Australia Groups Fund to support Australian Facebook Groups who are leading community relief or recovery efforts to apply for grants of up to AUD$10,000.
The Christmas shopping season in 2020 will be a lot different compared to previous years. Facebook has provided insights, downloadable guides and toolkits for the holiday season in their latest content hub, which will help marketers plan ahead and understand how people will celebrate and shop this Christmas.
Facebook has threatened to remove Australians’ ability to post news content to its platforms if the Federal Government doesn’t back down on a proposed code of conduct that would force companies like Facebook and Google to pay local news outlets. Google has also protested against this.
Facebook has launched its Community Manager eLearning Program – a series of free courses serving as a “holistic guide to community management.” The program is designed to help community managers learn how to build, scale, and sustain online communities, offering insight on everything, from building the foundation of a community, to measuring and analysing a community’s success.
QR codes on Instagram are now available globally. The idea is that businesses can print their QR code and have customers scan it to open their Instagram account easily.
KFC is temporarily dropping its iconic “finger lickin’ good” slogan as it doesn’t quite fit a global pandemic that requires people to wash their hands regularly, avoid touching their faces, and, obviously, licking their fingers. Instead, the brand is currently taking a tongue-in-cheek direction for its current outdoor ads, showing buckets of chicken featuring disclaimers such as “Finger lickin’ not currently advised” or “Wash fingers thoroughly before lickin’.”
Helping to ensure affected communities are not forgotten and continue receiving support, Finish has reignited its #FinishWaterWaste initiative, a PR-led campaign that was launched in September 2019. Coles has also committed to support #FinishWaterWaste and together with Rural Aid, Finish has promised to deliver 10 million litres of water in the coming year.
The Heart Foundation has launched an integrated brand campaign that draws on the power of life-saving research to inspire Australians to support its mission: An Australia free of heart disease. ‘Hand on Heart’ is set to reach millions of Australians via News Corp Australia’s digital touch points.
National Centre for Farmer Health has recently launched social media campaign/ competition, #SnapshotRuralVic, which aims to connect isolated rural Victorians through sharing digital stories of how life has changed during the pandemic. Entrants can win weekly prizes for showing off their creativity through pictures, poems and even Tik Tok posts.
A jingle writer recently launched the #whatweneedtodo campaign in Victoria to encourage citizens to stay at home to stop the spread of the coronavirus, which has since gone viral. The W hand sign that accompanied the campaign started popping up across social media with celebrities, politicians, and community groups posting selfies of themselves with it.