The 6AM Blog
July 19, 2020
The 6AM Shift: Connecting with Customers NOW | 19 July 2020
- Instagram’s pinned comments feature is rolling out globally to help users highlight positive replies and better moderate abusive ones. That means you can a pin a few comments to the top of your feed post and better manage the conversation.
- Facebook just revealed its plans to bring Instagram Reels, also known as the TikTok’s rival, to more than 50 new countries by early August. Instagram Reels enables users to create short-form music videos that last up to 15 seconds, as well as adjust parameters such as the speed and time of each clip.
- Brands will soon be able to have their own profiles on Snapchat. While the feature is being introduced as a beta start for select brands only at the moment, it aims to let all businesses access branded profiles by the end of the year. Snapchat brand profiles will work as landing pages for select brand video content, branded AR lenses as well as a virtual in-app storefront for those brands that work with Shopify.
- Australian Energetic Beauty brand, Bean Body launches its new campaign #BEANYBODY that breaks convention by featuring every bodies – featuring the completely unretouched new faces of Bean Body – 12 inspiring everyday women who are not afraid to be their true self.
- Apple has released its latest ad, a seven-minute sequel to its 2019 ad ‘The Underdogs‘, which details the hilarious and relatable challenges of “the whole working-from-home” thing.
- Researchers have developed a smartphone app, called PROSIT, that tracks a person’s mental health based on how they use their phone and tracking their data. The hope is that by keeping tabs on patients outside of office hours, the app can help medical professionals tailor treatment options for them.
- A licenced therapist Marquis Norton, known as @drnortontherapy on TikTok, is making waves for helping people cope with mental health in a fun and light-hearted way. From tips on how to set boundaries and gain confidence, to daily affirmations and identifying negative coping skills, he covers a wide range of mental health and self-care topics everyone can benefit from through music and dance.
- It is estimated that between 25-33% of the community will experience significant anxiety and distress during the pandemic. SMH reports the emotional impact of Lockdown 2.0.
- The Fight Food Waste Cooperative Research Centre (CRC) has kicked off a new social media campaign on Facebook and Instagram to provide Australians with much needed messages, tips and tricks on how to save money by reducing their food waste.
- Dana Corriel, MD, is a board-certified internist and Founder of ‘Doctors on Social Media’ has created a platform that has helped launch, amplify and connect many physicians in the social media space.
- Social media influencers are being paid by a lobby group Let Us Play to promote the federal government’s COVIDsafe app on TikTok encouraging users to download the app, as questions surround the app’s effectiveness in identifying coronavirus cases.
