The 6AM Blog
November 18, 2020
The 6AM Shift: Connecting with Customers NOW | 18 Nov 2020
- Facebook has published a new guide which outlines six key strategies that successful brands are using to “build enduring connections and drive exceptional results” through their digital marketing efforts. The 27-page guide can be downloaded here.
- Instagram redesigns its home screen for the first time in years, adding Reels and Shop tabs. The Reels tab will lead users to Reels, short-form videos similar to TikTok. The Shop tab will surface personalized recommendations, editors’ picks curated by the @shop channel, shoppable videos, and new product collections.
- Instagram has finally released Guides format to all users, and expanding it to include other types of content, as well — including Products, Places and Posts. IG Guides were launched earlier this year, which allowed creators to share tips, resources and other longer-form content in a dedicated tab on their user profiles. The format was previously limited to a select group of creators who were publishing content focused on mental health and well-being.
- Instagram has added a new setting which will enable users to choose whether they can be targeted with more personalized ads in the app via the usage of supplementary data sourced from third-party platforms and providers.
- Twitter has just launched its new Carousels format, allowing advertisers to add up to six images or videos in an ad. A Facebook study reports Carousel ads driving a 72% higher click-through rate than single images.
- Officeworks has teamed up with Verizon Media’s branded content division RYOT Studio for a new augmented reality campaign that brings Santa photo-ops back for a socially-distanced Christmas. Users can choose from various Santa poses to build their own unique scene then save the image to their phone, print it in-store or share with friends and family on social media.
- Aware Super has launched its first integrated brand campaign showing the collective force for good of its members who breathe life into their communities. The campaign shows the vital role Aware Super members, including nurses, doctors, paramedics, firefighters, teachers and police officers, have in the communities they serve each and every day.
- To celebrate World Kindness Day last Friday, Tourism New Zealand rebranded itself for 24 hours and dedicated its social media accounts to celebrating kindness. Using the hashtag #PureKindness, stories of kindness from New Zealand and around the world began being shared from 6am on Friday morning via Twitter, Instagram and Facebook.
