The 6AM Blog
December 16, 2020
The 6AM Shift: Connecting with Customers NOW | 16 Dec 2020
- Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, looks at five important social trends that we need to take note of in 2021.
- 2020 will forever be known as the year that changed us all. As we close the chapter on 2020 and head into 2021, Facebook has released ‘2020 year in review and top pop culture moments’, sharing some of the ways and experiences people have used the platform. Data reflects activity from January 1 to October 31, 2020.
- WhatsApp Carts was introduced globally this week, letting potential customers of businesses on its platform browse catalogues, choose items, and check out via a single message. This will make it simpler for businesses to keep track of order inquiries, manage requests from customers and close sales.
- Instagram expands Shopping on Reels. Both businesses and creators will now be able to tag products when they create Reels. Reels is already a popular tool amongst users to feature shopping content, like fashion looks, makeup and skincare, or other product how-tos. When people view a Reel, they’ll be able to now tap a “View Products” button to either buy, save or learn more about the featured products.
- LinkedIn has announced it’s now testing Stories Ads in a closed beta with a small group of advertisers. Stories Ads will appear as full-screen video or single-image ads served vertically or as a square from existing Sponsored Content campaigns. They appear in between LinkedIn Page Stories that can be found right at the top of the LinkedIn mobile app.
- Google is bringing messaging capabilities and customer insights on Google Maps and Search to help businesses answer questions from the public, thus creating a seamless avenue for businesses to connect effectively with their customers and prospects.
- After a year of no travel, closed borders, inhibited social lives and locked down cities, Melbourne independent creative agency, By All Means, has come up with a new card game that is designed to get Aussies talking about ‘Anything but COVID’.
- On Friday 27 November Bunnings launched their biggest ever Christmas activation, lighting up one of their Melbourne warehouses in Maribyrnong. This resulted in a spectacular Christmas lighting display, with the warehouse’s 13 metre high facade completely lit up. The event was live streamed on the Bunnings YouTube channel to mark the official beginning of the festive season, along with other online entertainment included Bunnings team members, Santa and festive workshops.
- A Christmas ad for Dutch pharmaceutical brand, DocMorris, has become an instant hit on social media.
- A new campaign for Health & Wellbeing Queensland has just launched, which features a series of video content highlighting the strength of Queensland women in the face of a year of adversity. Via social media and dedicated website content, people are encouraged to explore these stories and share their own Queenslandher tale of inner strength to help inspire others.
