The 6AM Blog
July 12, 2020
The 6AM Shift: Connecting with Customers NOW | 13 July 2020
- Instagram is testing a feature that will allow Instagram users to see more Stories at once, both on the home screen and in a new Stories-only experience. Users will initially see two rows of Stories instead of one at the top of the screen. A button will also appear beneath this expanded Stories area that lets you “See All Stories”.
- WhatsApp has announced the rollout of QR codes and catalog sharing for businesses using its WhatsApp Business app. The feature lets people start chats with a business on WhatsApp by merely scanning the QR code they find in a physical location – a storefront, a product, a receipt, etc. Previously, people would have to add a business’ WhatsApp number to their contacts, and that wasn’t very convenient.
- LinkedIn has rolled out a range of new tweaks, including a new audio option for pronunciation on user profiles, and an alternative process for limiting company page invites. For Company Pages, LinkedIn has also added a new Follower analytics section, which allows admins to see a full list of every person that’s followed the Page, sorted in reverse chronology.
- A new study analysed 31,500 photographs from 185 countries on social media tagged as #vacations, #fun and #honeymoons found they were more likely to contain elements of nature such as plants, water and natural landscape, highlighting a positive association between nature and happiness globally.
- There’s been a recent call for TikTok to be banned in Australia. The government has warned of the manipulation of information on social media platforms as TikTok faces a global backlash over security concerns. The US is also looking to ban the platform over data and national security concerns following a similar ban in India.
- Dubbed Generation COVID, young Australians have been disproportionately impacted by not only pandemic-induced job losses, but also the serious mental health issues that arise when the world shuts down. Five young Australians have spoken candidly to the ABC about the anxiety they felt when faced with dead-ends, and how they’re adapting to life in a pandemic.
- Generation Z want brands to represent normal and diverse people in their imagery instead of traditional glossy depictions of unattainable lifestyles used in advertising.
- Dettol launches new campaign highlighting the importance of hygiene. The launch follows a number of partnerships that the brand has executed throughout the recent pandemic, supporting those most vulnerable in the community including our elderly citizens and frontline healthcare workers.
