The 6AM Shift: Connecting with Customers NOW | 13 Jan 2021
Facebook IQ has just released its ‘The 2021 Topics and Trends Report’, delving into conversation topics that gained momentum on Facebook and Instagram and assessed the habits and interests these reflect. Discover which topics are taking hold and are on the cusp of going mainstream in the year ahead.
Apple has announced changes with iOS 14 that will impact how Facebook users will receive and process conversion events from tools like the Facebook pixel. Businesses that advertise mobile apps, as well as those that optimise, target, and report on web conversion events from any of our business tools will be affected. See Facebook’s response and solution here.
Facebook launches Social Good for Business Site, a new website of resources and tools to support social good for businesses and non-profits. Businesses can learn how to build a community for a cause, amplify their brand and social impact, and show up where and when it matters.
Facebook Pages are being redesigned! The new update will include a new look-and-feel, updated navigation, the introduction of a dedicated News Feed, a new Q&A format for engaging fans and other tools and insights. Notably, the redesign will also do away with the “Like” button to instead focus on Followers — a more direct measurement of how many people a Page is currently reaching.
Instagram is testing a new way to display Stories on its desktop version, making it easier to discover Stories and scroll through them. Currently, users can only see one Story at a time for a specific profile. It sits in the middle of the screen, leaving a lot of space unused. The new design will make Story discovery and consumption a whole lot seamless and minimises the need for extra clicks.
Google is testing a new feature that will bring TikTok and Instagram videos into a carousel at the top of the Google app on mobile. This makes it incredibly easy to find and consume content from both platforms without ever opening their app.
To ring in the New Year, TikTok released its first AR filter on the new iPhone 12 Pro, using LiDAR technology, which allows them to create effects that interact with your environment – visually bridging the digital and physical worlds. This is just the first of many, with TikTok promising to “develop more innovative effects in 2021.
TikTok had recently hosted the Ratatouille musical, which was composed using hundreds of fan-made clips on the platform. What began with a short clip from Emily Jacobsen soon became a trend generating hundreds of user-generated clips, making a musical version of the original movie Ratatouille. It first debuted on New Year’s Day, and in just four days, the musical had generated over $1 million, with all proceeds going to the Actors Fund.
Officeworks draws on ‘tired stereotypes’ in their latest Back to School campaign: Mums celebrate school supplies while dads play cricket. Dianne Hill, the CEO of Women’s Health Victoria, has expressed that the campaign was ‘disappointing’ in response to its gender stereotypes.