The 6AM Blog
March 10, 2021
The 6AM Shift: Connecting with Customers NOW | 10 Mar 2021
- Instagram launches Live Rooms globally, which allows live broadcasts of up to four creators. Previously, Instagram users could go live with only one other person in a stream. Live viewers will also be able to purchase badges for the hosts at three price points ($US0.99, $1.99 or $4.99) and use other interactive features like Shopping and Live Fundraisers.
- Twitter recently announced a pair of big upcoming features: the ability for users to charge their followers for access to additional content, and the ability to create and join groups based around specific interests. The payment feature, called Super Follows, will allow Twitter users to charge followers and give them access to extra content. That could be bonus tweets, access to a community group, subscription to a newsletter, or a badge indicating your support.
- Clubhouse has recently permanently banned one of its users who was able to siphon off audio feeds from the invitation-only app and make them accessible from a third-party website, raising security concerns about the fledgling service. It said “safeguards” have been put in place to prevent a repeat, though it reportedly declined to provide specific details.
- Samsung has called upon rising TikTok superstars from over ten countries to launch the #VideoSnapChallenge on the platform. The challenge promotes the 8K Video Snap feature of the Samsung Galaxy S21 camera, which lets users take hi-res photos while simultaneously filming 8K video.
- In the UK, Interflora launched a new campaign that highlights gender inequality in the lead up to International Women’s Day on March 8. This year, the company chose to take on gender inequality and the #ChooseToChallenge movement by making shocking inequalities very visible. The company is launched a new bouquet made of white and red roses that visually represent gender inequalities and was available exclusively on March 8, 2021.
- Aptamil Toddler and CHE Proximity have launched a new initiative called Return Ready to help 370 new Aussie mums confidently return to work after maternity leave. Upon entering their back to work date, mothers are enrolled into the step-by-step return ready program. This offers the tools and guidance to building the physical and emotional resilience in both her and her child the two months leading into going back to work. The integrated campaign ‘Return Ready’ launches with a hero 45” film and rolls out across OOH, social, YouTube, BVOD and an integrated Mamamia sponsorship.
- To mark International Women’s Day, LEGO launched a new campaign focusing on young female builders. The new campaign will allow parents to submit images of their children holding their designs, along with a few keywords, and the website will then generate a unique poster based on the image that will be emailed back. Called ‘Future builders’, you can check the site out here.
- Unilever brand Dove tackles the sensitive topic of the arranged marriage in India, in its new campaign called ‘Stop The Beauty Test’. The campaign recreates the real-life stories of Indian women who have faced rejection based on their appearance. Dove has also urged women who have faced rejection to share their stories with #StopTheBeautyTest #DoveIndia on Facebook, Instagram, or Twitter, or all three.
