The 6AM Blog
February 10, 2021
The 6AM Shift: Connecting with Customers NOW | 10 Feb 2021
- Facebook has asked the Australian government to consider giving digital platforms a six-month grace period to make deals with news outlets to pay for content before hitting companies with the “big stick” of the news media bargaining code. Under the code, if news companies and digital platforms like Facebook cannot make agreements on the amount to be paid, ultimately an arbiter will make the final decision.
- Instagram tests removing the option to share feed posts within Stories, as it wants users to better focus what they post within each element, in order to maximise engagement. While you can still share IGTV previews, users may not share normal feed updates in future.
- Instagram has confirmed it is working on a new vertical Stories feed, giving its app more of a TikTok feel. Vertical scrolling feels a lot more natural than taps and horizontal swipes for a format like Stories.
- Instagram is rolling out Recently Deleted, a new feature that lets you review and restore content that has been deleted. To use the new feature, you’d need to have the latest version of Instagram. During the aforementioned 30 days, you will be able to access deleted content in Settings > Account > Recently Deleted, review it – and then restore it or delete it permanently.
- Pinterest is the latest app to add a carousel of stories to its home screen, now displaying a row of stories at the top of its home screen when you open up the app. They worked like pretty much any other story format, with short videos posted back to back that you could tap to move between.
- Green’s Baking has just released the ‘Green’s Behind The Scenes’ campaign. The campaign is a series of short films depicting the effort that goes into perfecting every Green’s recipe, which began rollout on February 7th.
- A Northern Territory Health COVID-19 awareness campaign caused a stir on social media when it posted an image of a ‘laksa’ on the department’s official Facebook page, with the words, “Can’t taste your laksa? Get tested!”.
- Australian mattress and bedroom furniture retailer Snooze reminds Australians that ‘A great day starts with a good night’s sleep’ in a new campaign . The campaign includes a 45 and 30, and a series of 15-second commercials and will run nationally through TV, radio, digital, social, and in-store.
