The 6AM Blog
December 1, 2020
The 6AM Shift: Connecting with Customers NOW | 1 Dec 2020
- Keyword search is coming to Instagram. It’s just been announced that users will soon be able to search the platform using keywords. Previously, they could only search for hashtags or accounts. So, for example, if you previously wanted to find “healthy recipes,” you’d only be able to search for posts that tagged #healthyrecipes or accounts with variations on “healthy recipes” in their name or bio.
- After announcing its gg experimental app in July, Facebook has now announced that the app is now available for download to anyone in the US. The app, “inspired by the raw and exploratory spirit of the early internet” lets users create pages that really represented them by choosing their own URL to use as a virtual canvas and curating images, GIFs, shapes, and text. It’s not clear yet when it’ll roll out to the rest of the world, including Australia, but it’s definitely one to watch.
- To help advertisers reach people in the different ways that they engage with its platform, YouTube is now introducing audio ads, a new ad format that’s designed “to connect your brand with audiences in engaged and ambient listening on YouTube.” See an example of a YouTube audio ad: With animation | Static image
- Twitter announced it will be bringing live audio conversations to its platform later this year – an invite-only social platform where users join voice chat rooms. Creators and participants will be able to invite others to join in the audio conversation via direct messages or right from a public tweet.
- Twitter is testing its own version of Stories, called Fleets, letting users post momentary content that disappears after 24 hours.
- In acknowledgement of an unexpected year and in the spirit of Christmas, Stockland has released its annual festive campaign video that follows the story of a humble bin chicken. ‘The Story of Ibis’ campaign uses an unexpected hero to show customers that, no matter who you are, with the right help everyone can find a little magic this holiday season.
- Tequila brand Jose Cuervo launches a Christmas campaign “Doppeldrinkers”. Jose Cuervo drinkers can upload images of themselves holding a tequila and go into the draw to win a life-sized replica of themselves which they can then send on to family Christmas gatherings.
- Beyond Blue is inviting people to use their social media channels, holiday voicemails and out-of-office messages to support colleagues, friends and loved ones this festive season. The new Always Available campaign encourages people to update their message spaces so they direct people towards Beyond Blue if they are themselves unavailable.
- Headspace‘s current campaign is all about finding new ways to open up a dialogue around mental health, smashing the stigma around it in the process. They’ve partnered a slew of incredible Aussie artists with a variety of young people who’ve experienced unique challenges with mental health throughout their lives to create a collection of work that expresses their journeys.
