6AM invited to share Digital Imperatives at APAN Conference 2020

6AM’s CEO, Gillian Fish and Digital Director, Joe Purves are thrilled to have been invited to present Digital Imperatives in the world of professional aesthetics at the Annual APAN (Aesthetic Practitioners Advisory Network Conference) in June 2020.

Speaking with clinic owners, practice managers and brandholder suppliers in the professional aesthetic industry including cosmeceuticals, injectables, mineral makeup and devices, Gillian Fish, an APAN Advisory Member and 6AM Digital Director, Joe Purves, will share insights in this webinar.

Success in the Post COVID-19 Era and the Digital Imperative
Gillian Fish (Australia)
Tuesday, 23 Jun 2020 (Day 2)

Author and international speaker Gillian Fish is the founder of Creative Communications Agency 6AM and sister agency Igloo. Both these organisations have a heritage in delivering best in class brand story-telling across earned, owned and paid media, with a deep specialization in Wellbeing, Aesthetics and Good Living. The agency is proud to have launched Jane Iredale the Skincare Makeup in Australia and worked with many other practitioner brands and global experts, from Plastic Surgeons to dermal therapists. The agencies have a deep passion for unlocking Purpose.

As an acknowledged communications leader Gillian has been instrumental in elevating businesses to greater recognition and profits by improving and refining their brand’s identity. A communications leader with a passion and drive for learning in this ever-changing Wellbeing and Good Living landscape including beauty, diet, lifestyle, leisure, travel, exercise, nutrition, environment, sustainability, supplementation, delivering smart earned-centric, social by design ideas which connect emotionally and with authenticity. As the master of strategies that help to marry purpose with profits, Gillian and 6AM’s award-winning Digital Director Joe Purves, will share with you an overview to Digital Imperatives – smart, affordable and essential Digital Strategies which are enabling businesses to accelerate out of Covid19 with success into the new reality.

Gillian will be joined by Joe Purves, AMY Award Winner for “Digital Person of the Year”, Joe is a User Experience (UX) professional with 18 years of industry experience and a passion for creativity and design aesthetics. He has worked in the UK, USA, Asia, and Australia for clients such as Jurlique, CommBank, Citibank, Optus, Telstra, Virgin and JSHealth. Joe’s curious nature urges him to understand the technology, the business goals, and the user needs before he embarks on the design process.

Evolving from his previous role as an Executive Creative Director, beyond the more artistic and creative flair of his role, his responsibilities include helping brands transform their business digitally. His design team is composed of a diverse range of unique digital specialists under his visionary leadership. They live by their motto of purposeful design – this means defining and refining the strategy, so the digital projects achieve business goals that add value to people’s lives.

Joe continues his mission in 2020; to have empathy for both stakeholders and customers and strives to make every digital experience websites, useful, visually-pleasing and highly immersive. His specialities are websites, web apps, mobile apps, landing pages and eCommerce. As a founder of a multi-award winning agency, called DMG, he has now sold the agency and has joined 6AM as the Digital Director. On top of AMY’s Award for “Digital Person of the Year”, Joe is a multi-Award Winner and his passions are within the health, sustainability and design arenas. Among the design community, he is known as an industry leader in inspiring creativity, passion and empathy.