APP Pharmacy Conference 2021

20-23 May, 2021 – APP Conference 2021 marked the first time in nearly two years that the Pharmacy industry gathered together, since the onset of the COVID-19 pandemic.

During this time the Pharmacy industry has been catapulted to the frontline of healthcare, supporting customers, patients and industry colleagues alike including GPs and Allied Health professionals, making a significant difference to the lives of millions of Australians, in communities across Australia, at a time of deep need for support.

Never has the role of the Pharmacist been so vital in supporting the everyday health and wellbeing of Australians. Whilst access to other healthcare practitioners has at times been limited due to significant patient load, or health restrictions often converting to tele-health, Pharmacies and Pharmacists remained open without fail, day in and day out, supporting customers as well as their own staff.

This time has shone the spotlight on the importance of taking a proactive approach to one’s own health with the role of diet, lifestyle, exercise (albeit restricted at times), nutrition and importantly supplementation key to helping support a strong immune system, and importantly, mental wellbeing at a time of significant stress bought on by sudden disruption across so many facets of our lives.

Thank you to the Pharmacy industry – Retailers, Pharmacists and all their Support teams, for all you have done for Australia – and to the countless brands – be they S3 or S4, for helping keep our communities well and safe.

APP 2021 will always be remembered as the moment the industry was able to be together again, with open borders and very low rates of COVID-19 infection. Thanks to organisers for an excellent event – for the education program and excellent exhibition. We all enjoyed much learning, growth and connection, at this all important time.

#APP2021 #the6amagency #wellbeingcommunications