Rose-Hip Vital

CHALLENGE

Launch Rose-Hip Vital in Australia and enter a highly competitive natural therapy market for Arthritis.

 

CAMPAIGN:

A fully integrated PR & Content Marketing campaign was developed including traditional PR, media engagement, influencer & KOL engagement; networking & lobbying with Arthritis organisations, content generation and briefing events, all focussing on the large body of science to support the single-SKU product.

 

RESULTS:

  • 12+ TV stories.
  • 300+ media articles.
  • High profile KOL engagement.
  • Listings in major retail chains.