Conceptualising, Managing & Implementing PR, Consumer Activations, Influencer & Ambassador Engagement and Ongoing Content Generation as well as Product Seeding.
Launch Rose-Hip Vital in Australia and enter a highly competitive natural therapy market for Arthritis.
A fully integrated PR & Content Marketing campaign was developed including traditional PR, media engagement, influencer & KOL engagement; networking & lobbying with Arthritis organisations, content generation and briefing events, all focussing on the large body of science to support the single-SKU product.
- 12+ TV stories.
- 300+ media articles.
- High profile KOL engagement.
- Listings in major retail chains.