KANEKA / UBIQUINOL

CHALLENGE

Educate about the role of Ubiquinol in energy and heart health in order to drive sales and encourage brandholder engagement. Drive switch from consumption of CoQ10 to Ubiquinol, targeting sports/energy and statin users, driving more unique visitors to the new Ubiquinol Australia website.

 

CAMPAIGN:

The 6AM Agency Implemented a full service PR, Content Marketing & Events campaign including media and influencer engagement; health and  medical brand asset development, Conference planning & attendance; owned, earned and paid campaign strategy and asset development.  Kaneka’s digital strategy was implemented incorporating SEO, Instagram and original content creation through their blog to drive unique visitors.

 

RESULTS:

  • The 6AM Agency is Kaneka Corporation’s only partner/representation in Australia
  • PR & Marketing support provided resulting in 5+ Australian brands secured to carry Ubiquinol
  • 130+ pieces of media (consumer and trade) and social coverage achieved, reaching more than 13.2 million influential Australians.
  • Influential KOLs & athlete engaged to work with the brand
  • Consumer & media activations delivering high engagement value
  • Sales have accelerated significantly with client budgeted growth exceeded for previous year