IsoWhey Sports

CHALLENGE:

Launch the IsoWhey Sports brand to the crowded Australian market in 2014, targeting personal trainers, athletes, sports and fitness professionals.

 

CAMPAIGN:

An integrated PR and Content Marketing campaign was developed to launch the new IsoWhey Sports range. A series of media and consumer events were created including coaching sessions for media and influencers, consumer activations including Run Club, influencer & sports team channel leverage; Social media engagement. The 6AM Agency was responsible for ambassador recommendation & negotiation, brand collaborations and content seeding.

RESULTS:

  • Successful launch of a natural sports nutrition range.
  • Exceeded KPI of 200+ pieces of targeted coverage per annum – Online, Offline & Social.
  • Key media and influencers reached include Men’s Muscle and Health, Iron Man, Women’s Running, Cycling Australia, Men’s Fitness and more.