Conceptualising and Implementing the PR Launch & Content Marketing strategy for the launch of the evidence-based Arthritis supplement.
Launch the IsoWhey Sports brand to the crowded Australian market in 2014, targeting personal trainers, athletes, sports and fitness professionals.
An integrated PR and Content Marketing campaign was developed to launch the new IsoWhey Sports range. A series of media and consumer events were created including coaching sessions for media and influencers, consumer activations including Run Club, influencer & sports team channel leverage; Social media engagement. The 6AM Agency was responsible for ambassador recommendation & negotiation, brand collaborations and content seeding.
- Successful launch of a natural sports nutrition range.
- Exceeded KPI of 200+ pieces of targeted coverage per annum – Online, Offline & Social.
- Key media and influencers reached include Men’s Muscle and Health, Iron Man, Women’s Running, Cycling Australia, Men’s Fitness and more.