Conceptualising and Implementing the PR Launch & Content Marketing strategy for the launch of the evidence-based Arthritis supplement.
Launch Australia’s first ever consumer Wholefood Night Market and position GoodnessMe Box as a leader in wholesome nutrition.
The 6AM Agency facilitated the strategy and production for the event, including management of all media and influencer activity in the lead-up and on the night.
- 700+ attendees including 55 Sydney-based media, influencers and consumers.
- 69+ pieces of media and social coverage were achieved, reaching more than 16.6 million influential Aussies. 30 more than target.
- Key media coverage featured in News.com.au, Daily Addict, Stylerunner, Cosmopolitan online, Broadsheet, The Beast, The Urban List, Sporteluxe, the Wentworth Courier and more.