Conceptualising, Managing & Implementing PR, Influencer & Media strategy.
Raise the profile of the Burt’s Bees brand in Australia, driving sales in store and online and to launch the Burt’s Bees 100% natural Nourishing Water to Australian media and influencers.
An integrated PR and Content Marketing campaign was developed to raise the profile of the brand, its integrity around product ingredients and sustainability. This was coupled with product placement, influencer engagement, KOLs and content generation. Consumer pop-up experiences were also set up at high traffic locations across Sydney.
- 383 pieces of media coverage in a 12 month period – print and online.
- 140+ social posts
- KOL and influencer engagement including high profile individuals such as Elle Ferguson and Chloe Morello.
- 50+ Media/Influencers in attendance at an event to promote Nourishing Water.