Strategy and Production for their major event, including management of all media and influencer activity in the lead-up and on the night.
Enhance Blackmores’ share of voice in the Australian Open’s cluttered sponsorship environment.
The 6AM Agency developed a full service PR and Content Marketing strategy including influencer and media engagement and digital integration.
- 700 press kits distributed to local and international media.
- 53 million impressions secured through media coverage.
- 92% coverage achieved 2+ key messages.
- 60+ social posts by influencers engaging 400,000 Australians.
- 60% coverage driven to the Wellbeing Check.
- 100+ pieces of media coverage.