Blackmores

CHALLENGE

Enhance Blackmores’ share of voice in the Australian Open’s cluttered sponsorship environment.

 

CAMPAIGN:

The 6AM Agency developed a full service PR and Content Marketing strategy including influencer and media engagement and digital integration.

 

RESULTS:

  • 700 press kits distributed to local and international media.
  • 53 million impressions secured through media coverage.
  • 92% coverage achieved 2+ key messages.
  • 60+ social posts by influencers engaging 400,000 Australians.
  • 60% coverage driven to the Wellbeing Check.
  • 100+ pieces of media coverage.