Content marketing is a constantly evolving game. Google’s algorithm is ever changing as are audience needs...
HOW TO POSITION YOURSELF AS A THOUGHT LEADER
In a crowded market, being considered a thought leader can have a hugely positive impact on your business. But how do you achieve this? With consistent, original content. It will demonstrate your expertise and help you earn a level of respect.
Here are seven steps to take to get you started.
Think data. Back up your claims with credible sources. And be objective about this. Think about what your audience considers a credible source. They may not share your point of view.
Research, research, research. Read and learn as much as you can. Stay up to date with developments in your industry.
Solve problems. Essentially this is what thought leaders do – knowledge sharing with the aim of helping others.
Share other people’s content. Read it, share it, comment on it. It’s great for networking too.
Embrace social media. Consider your channels and your strategy and invest time in building those. It does take consistent effort but you’ll reap the rewards over time.
Become a speaker. Give talks at industry events. Once you’ve published a few articles you may see the invites roll in. Accept and put your knowledge on show.
The power of blogging. Finally and possibly most importantly, blog. Think about your audience and their challenges and pain points and write about it. It’s the best way to get you noticed and surfacing in search results.