Content marketing is a constantly evolving game. Google’s algorithm is ever changing as are audience needs...
HOW TO BUILD A SUCCESSFUL BLOG
Don’t underestimate the value of a blog. It’s great for brand building, positioning yourself as a thought leader and ultimately converting your audience. Blogs are perfect platforms in the era of content marketing – they are all about interest-based, quality content that is fresh. But there are some tricks to help make it successful and get cut through.
Define your target audience. Know who they are. What problems do they need solved? What are their pain points? Then create content accordingly.
Publish regular new content. Frequency will depend on your audience, your goals and the type of content you are creating. But whether it is once a day or once a week, make it consistent.
Optimise. Always keep SEO in mind when creating your content. There are plugins that can make this easy. And in turn it will make your content more visible in search.
Think niche. The broader your blog and its subject/s the more difficult it is to get people interested and coming back.
Know your subject. It’s much easier to write great content and add value to your audience if it is something you know well and are passionate about.
Write great headlines. It’s your first chance and getting readers in. A dull headline won’t get you any clicks. Keyword dense headlines are important for search engine discoverability – more important than a clever play on words.
Engage with your readers. Make your blog a community and a direct two way channel of communication. Invite comment.
Be part of the blogging community. A blog is not an island. Follow other bloggers and build relationships.